First, traditional packaging and problems
As the saying goes, "Buddha wants gold, people want clothes, and goods want packaging", which fully explains the connotation of packaging. Packaging is an indispensable part of a commodity, and the product can only be sold after packaging. Packaging can represent the enterprise, can also represent the country. The traditional concept of packaging emphasizes the protection function, giving people a traditional concept that packaging is a package or box. The modern packaging mainly emphasizes the essence of meeting the needs of products and meeting the needs of consumers, the main one is the essence of packaging to meet the needs of consumers. Consumer concepts vary widely, which requires packaging must be positioned and oriented from the aspects of integrity, diversity, green environmental protection, and cultural characteristics, so as to further develop and innovate.
Second, modern packaging
Innovation one: overall packaging
China can produce world-class products, but the lack of international market attention to the brand, so in the international market, many Chinese-made goods mean: first-class products, second-class packaging, third-class prices. Brand has become the "bottleneck" for Chinese enterprises to participate in international competition, which weakens the competitive strength of enterprises. Modern packaging has a special effect in the market economy and globalization, plays an important role in opening up the market, creating the market and developing the market, and the overall packaging is based on this role to be put forward and developed. Overall packaging is the integration of enterprise, product, marketing, consumer elements, to take the overall, scientific, help express the characteristics of the product, to meet the needs of consumers packaging design or brand building. The content of the overall packaging includes: product specialty display, trademark design, the joint management policy of the enterprise, the trademark and packaging of the commodity classification, the plan of the documents attached to the package and the gift, advertising planning and advertising chain reaction, and so on. If the enterprise fully uses the above elements as a whole in the packaging, the competitive power of the enterprise will be very obvious. In daily life, we feel that some world-renowned companies such as Coca-Cola, McDonald's and other packaging is relatively simple, compared with similar domestic packaging, can not say what is good, but the overall effect is very good, strong impact, coupled with environmental protection packaging, thoughtful packaging recycling channels and so on deep consumer psychology strategy, Even when some children see the logo of Coca-Cola and McDonald's, they will also say their packaging, advertising words or gifts, facilities, etc., which is the effect and brand effect of the overall packaging.
