Global household paper market size
The global household paper industry is valued AT approximately $79 billion (2018), including household retail household paper (At, AT-home tissue) and public/commercial household paper (AFH, Away-from-home tissue).
As shown in Figure 1 and Figure 2, the market value and sales volume of the global household paper industry are growing steadily, and both the household retail and commercial household paper markets are more optimistic.
The growth of the household paper industry is closely related to the improvement of the global average living standards and living conditions, although the developed market has been basically saturated, the growth potential is not large, but the rise of emerging markets continue to inject new vitality into the industry demand, e-commerce, consumer facing DTC model and other diversified sales models have also stimulated the development of the household paper industry.
